Marketing Millions

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Just as an experiment, I subscribed to ten different opt-in e-mail marketing lists to see which ones are effective.

Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic.  Opt-in email marketing sends newsletters, catalogues, updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or quarterly.

If a promotional material grabs the interest of the receivers, they will go to the site to learn more or to purchase outright.

For the website operators or owners this is a chance to remind their list of their existence and showcase their products.

With the numerous sites on the internet that offer the same products or services in one way  another the competition can get pretty tight and it is easy to be forgotten.

Back to my experiment.  I tried to find out which opt-in marketing strategies compelled a person into begging for more. I noticed many different tactics.   Some of them were so effective that  I just couldn’t wait to go to their site and learn more,  the more persuasive ones even got me halfway to reaching for my credit card before I realized this was only an experiment!

 Many companies and sites present their promotional materials in a wide variety of concepts.

Each have their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key.  Here’s my findings:

 Keep your promotional materials light, creative and original. Many people are stressed out as it is.  Getting a stuffy business proposal rather than a lighthearted e-mail may just agitate them more.

 A warm friendly content or banter is always more welcomed than a serious business proposal.

 While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.

 Make your materials eye catching and grabbing so they wo’nt be able to take their eyes off them.

 Have good content even if it means investing in an experienced and professional copywriter to write them for you.  

 Build trust between you and your customers and stablish your credibility in what you write.  It must be informative but not stuffy. Let go of the professional jargons and “talk” to your recipients.

 Outline the benefits of your product and services and why people need what you are offering. But do not  be too demanding and too persuasive. your content should entertain your prospects as well as lead them to buying from you.

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Posted under Marketing Millions & Viral Marketing |